How 3 simple steps will get you 9 referrals in the next 7 days, without being without being sales-y, pushy, or awkward.
Transcript:
Hey guys. George from Booming Business here, and in today’s video I’m going to show you a super effective, yet easy way to get a whole lot more referrals without being sales-y, without being pushy, or without making the situation awkward.
This strategy actually comes from a friend of mine called Taki, who reminded me of it and I had forgotten just how powerful it is until I shared it with a member of my mastermind group fairly recently. This particular guy is very successful in his business. He’s a consultant and he’s had a core group of clients that he’s worked with over the years.
Unfortunately, he hadn’t been doing a whole lot of marketing during that time and when the projects started to wind up with these particular clients, his business was in a precarious position because there weren’t any other clients to fill up the gaps that were now created.
I’m going to share with you exactly what I shared with him. It’s simple. It’s powerful. It works really, really well, and it also works in any business and in any industry.
Step 1:
Approach your top 3 clients or customers. The ones who you’ve got the best results with or the ones you’ve got the best relationship with. Talk with them, ideally face to face. During conversation, quantify the exact and specific results you’ve helped them achieve.
Not only does this frame up what’s to come, but it’s also a great way to remind your clients of the results and benefits they receive from working with you.
I personally do this exercise as part of a regular 90 day review process, and strongly suggest you do the same.
Step 2:
Once you’ve quantified their specific results, ask your client to list 3 people who are just like them, or are in the same situation that they were in, when they first started working with you.
Step 3:
You’re then going to ask them to send a simple, non-sales-y, non-awkward e-mail to those people, and CC you in.
It’s going to sound something like this:
Dear “Contact”,
Meet “your name”. They helped me do 1, 2, 3 or X, Y, Z.
I think you two should meet.
It’s short, simple and effective.
Step 4:
You then shoot them a quick and simple e-mail saying:
Hi “Contact”.
Great to meet you.
Looking forward to catching up. When’s the best time for us to do it?
Doing this, means you’re now in control of the conversation, and it’s a nice, easy and open introduction.
If you’ve got 3 contacts who forward this e-mail to 3 other people, in a very short amount of time you’re going to end up with 9 new referrals.
If you then repeat this process on a consistent and ongoing basis, then in a short amount of time you’re going to have a powerful lead generation machine.
If you’ve got any questions about how this works, ask them in the comments below.
