Boomingbusiness
Booming Business
BOOMING BUSINESS CLIENT RESULTS
20 Years of Client Success Across 34 industries:
489 Businesses Transformed | $564M in New Revenue | $188M in Additional Profit | 2200+ Team Members Recruited
Harrison Dell - Cadena Legal
Taxation & Commercial Law
- 10x growth in just 3 years
- From "self employment" to a scalable business, becoming one of Australia's fastest-growing & most respected tax firms
- Consistently generating a "full" pipeline of ideal new clients & matters
- Went from chaotic 100+ hour weeks, to a "balanced" 40 hours of focused, valuable & enjoyable time
- From struggling to find the right staff, to building a high performing, self reliant team
Jahan Kalantar - Executive Law Group
Criminal, Family & Commercial Law
- "Four years of growth in only a year. Our revenue is up, our margins are up & our strategy is clear"
- From regularly working long hours & weekends, to freeing up 20 hours per week - while achieving better results.
- "I've got a team now that I'm really proud of. We have a lot of 'A' players & life's a lot easier"
- From reacting to market forces, to having confidence in what the business is doing & where it's going
Leigh Davidson - Advantage Legal
Personal Injury Law
- Growth rate: Doubling in size Year On Year
- Average case size increase of 54% enabling industry leading client outcomes
- Hired THREE additional superstars "I have a tremendous team, with the right ethos who buy in to our Vision"
- Streamlined admin processes, saving the partners one full day per week
- Consistently one of Australia's most awarded Personal Injury Law Firms
Harry Edwards - Bell Partners Norwest
- From accounting startup to a thriving 14-person team, generating over $2 million in revenue.
- The business doubled in the first 12 months & has achieved consistent year-on-year growth, with multiple years of record-breaking monthly revenues.
- The business now runs on systems & profitability has significantly increased
- Shifted focus from compliance to advisory services, now representing 20% of business revenue.
- Built a very capable & self-sustaining team, vastly reducing personal workload.
Chris Harris - Empire Commercial Enterprises
- From stuck and cash starved, to one of the top 50 fastest growing businesses in the country (ranked #42 in BRW Magazine's Fast Starters)
- $306,000 extra profit from just ONE of the strategies we used
- From under-performing & difficult staff to hiring self reliant high achievers, who are skilled & "care"
- Documented and growing systems manual that runs key elements of the business
David Andrawes - directSMS
-
From being stuck at a 6 figure turnover that was barely breaking even... to a highly profitable, automated business that sold for a multiple
7 figure sum -
Went from 80+ hour weeks, to only working
1-2 days per week - Turned a highly time consuming & manual sales process, into a systemised machine that converts customers practically on autopilot
Clare Long - Norgay HR
- From stalled growth, to a Business that more than doubled in a 12 month period
- From an inefficient 3 month sales cycle, to a 2 week process that reliably converts a large percentage of prospects into "high ticket" recurring clients
- From "project based" delivery, to a retained model that enables consistent cash flow & better client outcomes
-
From being a "slave to the business", to taking regular holidays, as well as a full day each week to work "on the business"
Eden Connell - Zoom in With Eden
- From 76+ hours per week of overwhelm & burn out, to an "ideal" 40 hours of flexibility & balance
-
For the fist time in nearly 10 years... Now has the systems, structured & support to choose when & where to work - no more weird, all consuming hours!
- Finally has a happy, healthy & consistent balance of family, business (continued 10%+ year on year growth) & lifestyle
Mick Perkins, Founder & CEO
Symtech
Harry Edwards, Managing Partner
Bell Partners Norwest
Mick Perkins, Founder & CEO
Symtech
Chris Harris – Empire Commercial Enterprises
Owner & Director
“Working with George has been one of the best decisions for myself as well as for Empire, and I suggest anyone in business should bend over backwards if they get the opportunity.”
When I first met George, I had already built a successful business turning over $3 Million per year. I have always been very ambitious and wanted to grow even more. The only problem was that the growth had been organic and largely driven by sheer will power. Therefore, there were no systems or structures in place so the business had stalled and hit a glass ceiling. I was burnt out, unmotivated and feeling “over it”.
I wanted to get my inspiration back as well as get the business pumping again. I felt I needed help from someone dynamic, who also had a great track record and most importantly, someone who could match my pace, energy and point us in the right direction. I found all this and more with George.
Business situation 18 months ago:
Financials:
✓ Average of $250,000 revenue per month. Slightly breaking even overall, though we would lose money for 3-4 months per year.
Team:
✓ 35 “B Grade” team members
Growth:
✓ Stalled and cash starved
Processes:
✓ No systems or structure in place and our internal business operations were not professional
Personal Headspace:
✓ Scattered, unmotivated and “over it”
With George’s help, we created a clear Strategy for growth. We diversified our product offerings which made us much more attractive and competitive to our market. We built a highly effective sales process that makes it easy to secure work and is now largely automated. We did a lot of work around Leadership Strategy and created a solid recruitment system that allows us to find high performers, as well as on board them effectively, get them inducted into our culture (which we also created) and performing at high levels very quickly.
We now have a big emphasis on our people and our systems. On top of all this, with George’s help we secured roughly $130,000 in funding to build the new software and platforms required to take our business to the next level.
We also further expanded through a recent merger and acquisition.
Results and Business Situation 18 months later:
Empire Commercial Enterprises were ranked in BRW’s Fast Starters 2016, placing in the top 50 of Australia’s Fastest Growing Businesses.
Financials:
✓ $700,000 – $800,000 in monthly turn over (an increase of over 200%).
✓ Consistently average a 20% profit margin
✓ Secured $130,000 in funding and are on track to secure similar amounts over the next 2 years
Team:
✓ 55 – 60 current team members who are much more specialised and focused than before
Growth:
✓ Business more than doubled in the last 18 months and we now have the platform to grow even further
✓ We had to move and upsize our yard/offices 3 times to facilitate our growth
Processes:
✓ Documented and growing systems manual that runs key elements of the business
✓ Developed software to streamline and automate key processes
✓ I feel that our whole team, including myself have “grown up” and matured considerably. The business is now much more professional.
Personal Headspace:
✓ Energised, direct, focused and killing it!
Most of our recent results have come from a good mix of hard work, determination and seizing opportunities as they presented themselves – coupled with George’s guidance, mentorship, strategies and frameworks. Working with George has been one of the best decisions for myself as well as for Empire, and I suggest anyone in business should bend over backwards if they get the opportunity.
Spiro Dellis – Dellis Furniture
Business Owner
“Working with George is easily the best thing I have ever done.”
When I first met George, I was in the process of inheriting the family business which has been established in the Sydney suburb of Surry Hills for over 40 years.
At the time, we were a small retail shop selling old and second hand furniture. I was looking for help because I wanted to change the direction of the business into a custom designed, high end retailer and had no idea on how to do that.
I had no plan, no goals and no concrete vision. The day to day running of the business was hectic. I was completely time poor, I was doing everything myself, yet it felt like I wasn’t accomplishing anything or moving forward. I was stuck working my life away, day and night, including weekends. I didn’t have time to really go out or see my friends all that much and on top of it all, I was taking a small wage that really didn’t justify the effort at all.
Working with George, I got clear on my vision and set about putting it into motion. In only a few months, the business was unrecognisable. The old furniture was gone, replaced with new modern pieces and the layout, merchandising and frontage was completely transformed.
With George’s guidance:
✓ We created structure and systems to get my time back
✓ We developed KPIs that allowed me to become very focused on the things that actually made an impact and created growth
✓ Rather than having to rely on inconsistent passing trade, we implemented a proper sales and marketing strategy, that successfully targets Architects, Developers and Interior Designers
✓ And there was so much more…
Since working with George:
✓ Revenue has grown by 157%
✓ Our average dollar sale went from $280 to $1200. An increase of 328%
✓ Our sales conversion rate increased by 166%
✓ Profits have increased significantly
✓ I now employ a team of people who do the day to day tasks for me
✓ With this team and our systems, the business can now run for weeks without me being there
✓ We now get asked to tender for million dollar contracts to supply furniture for major developments
✓ I have become a much better business man. People regularly approach me for help and advice and I have even been interviewed on TV as a retail expert!
✓ My business has become a valuable asset, rather than a painful job
✓ Most importantly, I really enjoy and am proud of what I do now
Working with George is easily the best thing I have ever done.
It wasn’t always easy or fun, in fact George constantly pushed and held me accountable to follow through and perform at higher and higher levels. However, the knowledge, guidance, mentoring and support are second to none, and I couldn’t recommend him highly enough!
Bernhard Lueder – BlueNET Pty Ltd
Managing Director
“we went from making a 10% loss to having a consistent 30% profit.”
“The business now operates mostly without me.”
Before receiving coaching and meeting George, I was seriously disillusioned, frustrated and considering giving up the business.
Despite having various opportunities, the business was going backwards, there was no profit and I saw no future. I was very much caught up in the day to day operations, there was no down time and things were stressful. As I often travel internationally, I literally needed to be available on the computer or phone 24/7.
Furthermore, I had over invested into the business and was in denial about this as I was not monitoring the financials.
With George’s guidance and support, I went about restructuring the business.
We analysed all the areas of my business and created action plans to improve them. From our products and pricing, to the margins being made on specific customers, all the way down to how I was personally utilising my time.
The results have been very pleasing.
✓ The financial situation has turned around dramatically, we went from making a 10% loss to having a consistent 30% profit
✓ The business now operates mostly without me and instead of being stressed all the time, I now really enjoy my business and the opportunities it provides
✓ I still regularly travel internationally and in the last 2 years, I have not had to take a single call or log onto the computer at all
✓ I now view myself as an entrepreneur and have the time to focus on the growth of the company
If you have a chance to work with George, I suggest you take it. It will be one of the best decisions you could make for not only your business, but for yourself as well.
Louise Nobes – KIK Innovation
CEO & Founder
“profitable from day one of operations and is running without my involvement in the day to day
– within 3 months
I first met George when my business was brand new. It was just me and a big dream to create a venture that could sustain itself while helping disadvantaged youth. I had come out of multiple senior roles in large Not For Profit Organisations and was used to managing large teams and resources. While I had a good understanding of business, this was my first commercial venture. I had received limited funding and I was overwhelmed with the enormous task that lay ahead of me.
I wanted structure, clarity, direction and a business model that would support rapid growth and expansion. After talking to George on numerous occasions and getting to know him well, we discovered that we shared a Vision to educate and empower disadvantaged youth with a strong entrepreneurial foundation. Shortly after, George joined our newly formed board and came on as a partner to provide strategic direction, frameworks for growth as well as advice and coaching for me as the CEO of the business.
The first thing we did was get clarity on where the business was and where it needed to go. We then broke that down into several key projects, focusing on what would provide the most value and then built an action plan around each to provide momentum. On top of that, we came up with a great business model and structure (changing it completely from what it was), as well as working on our marketing, people and strategy for growth. All this was achieved through hard work, determination and frameworks provided by George.
I went from being overwhelmed to gunning it! In only 12 months, the results have been staggering:
✓ Built a diverse and mature Board for InspiredBUY, currently sitting at 7 members
✓ Recruited and trained a great team of people around me
✓ Secured major National partners, including Westfield, Uniting Communities and the Department of Education
✓ Established a chain of coffee shops called KIK Coffee, which employs under privileged youths who have graduated from our entrepreneurial courses
✓ With an intense focus on team, training and systems, the first KIK Coffee store, which employs 11 youths + a manager, was profitable from day one of operations and was running without my involvement in the day to day – within 3 months
✓ We have now secured close to $750,000 in funding and are on track to open 3 more stores and run many more courses
✓ We are also in advanced discussions with potential partners to further expand and start new social ventures in the Recruitment as well as Hospitality industries
Above all else, the biggest difference to myself on a personal level, has been the Entrepreneurial mindset I’ve developed and nurtured. I always felt that it was in me, but now I am living it and get to help and empower so many people along the way.
If you get a chance to work with George, DO IT!
Pip de Rohn – Project One Interiors
Managing Director
“we now have better systems, a better platform for growth, better risk management, better strategy and planning, more accountability, better staff and profits are way up.”
I first met George when my business was brand new. It was just me and a big dream to create a venture that could sustain itself while helping disadvantaged youth. I had come out of multiple senior roles in large Not For Profit Organisations and was used to managing large teams and resources. While I had a good understanding of business, this was my first commercial venture. I had received limited funding and I was overwhelmed with the enormous task that lay ahead of me.
I wanted structure, clarity, direction and a business model that would support rapid growth and expansion. After talking to George on numerous occasions and getting to know him well, we discovered that we shared a Vision to educate and empower disadvantaged youth with a strong entrepreneurial foundation. Shortly after, George joined our newly formed board and came on as a partner to provide strategic direction, frameworks for growth as well as advice and coaching for me as the CEO of the business.
The first thing we did was get clarity on where the business was and where it needed to go. We then broke that down into several key projects, focusing on what would provide the most value and then built an action plan around each to provide momentum. On top of that, we came up with a great business model and structure (changing it completely from what it was), as well as working on our marketing, people and strategy for growth. All this was achieved through hard work, determination and frameworks provided by George.
I went from being overwhelmed to gunning it! In only 12 months, the results have been staggering:
✓ Built a diverse and mature Board for InspiredBUY, currently sitting at 7 members
✓ Recruited and trained a great team of people around me
✓ Secured major National partners, including Westfield, Uniting Communities and the Department of Education
✓ Established a chain of coffee shops called KIK Coffee, which employs under privileged youths who have graduated from our entrepreneurial courses
✓ With an intense focus on team, training and systems, the first KIK Coffee store, which employs 11 youths + a manager, was profitable from day one of operations and was running without my involvement in the day to day – within 3 months
✓ We have now secured close to $750,000 in funding and are on track to open 3 more stores and run many more courses
✓ We are also in advanced discussions with potential partners to further expand and start new social ventures in the Recruitment as well as Hospitality industries
Above all else, the biggest difference to myself on a personal level, has been the Entrepreneurial mindset I’ve developed and nurtured. I always felt that it was in me, but now I am living it and get to help and empower so many people along the way.
If you get a chance to work with George, DO IT!
Giovanni Greco – iBuilt Group
Owner and Director
“both our revenue and bottom line profits are on track to increase to the tune of around 2000% this year”
In the space of less than a year we have gone from a small Sydney based handyman business, to a national maintenance and fit out company.
We now work with some of the largest retail organisations in the country and are looking to expand into New Zealand and beyond next year.
Before meeting George, we had constant cashflow problems and were forever trying to chase new work. There was never enough time to get anything done, let alone time for enjoyment or family as 100+ hour weeks were normal.
Working with George, we restructured our business model, developed a new and more focused marketing strategy, put an emphasis on team and productivity, and now build systems and automation into everything we do.
This means that as a business, we can now invest our resources into ensuring that we provide the best service at the best price and our new and existing customers love how responsive and cost effective we have become.
It’s served us very well too, because both our revenue and bottom line profits are on track to increase to the tune of around 2000% this year.
I can’t believe how big and fast it has all happened.
Dean Weldon – Pirtek Newman
Business Owner
“As a saleable business, we have grown 20 times over.
It is one of the best things I have done and suggest you jump at the chance should you have it”
I first met George through our franchise group and was keen to get new ideas and help to grow my business.
Back then, I had a decent business that was making money, but was working very, very hard for it and I knew we could do much better. I just didn’t know how.
We are based in a remote mining town where it is hard to operate a business and everything is very reactive, constantly “up and down” and dependent on others. I didn’t realise it at the time, but my business was set up to be a reflection of this.
Working with George, I now have a business that is structured properly. It functions and operates effectively. I have documented systems in place that make things easier and more consistent. It is still hard to find people because of the location, but my team has grown and can do more tasks.
I have learnt a lot about myself. I am now a much better manager, have learnt a lot about leadership and am a much stronger businessman.
While I still work very long hours, financially, the rewards are significantly better:
✓ As a saleable business, we have grown 20 times over
✓ We have tripled the amount of trucks we own and operate
✓ Being in a remote mining town, we won a National business award for best retailer
✓ There is plenty of money in the bank account now and it keeps growing. In fact, I was able to purchase a shed worth $300k as well as multiple machines and equipment worth $45k+ each FOR CASH
✓ I have also been able to purchase several residential investment properties and 3 industrial blocks
This all occurred, despite the mining downturn and a lot of businesses in town (including many competitors) shutting down.
I put this down mostly to the work I’ve done with George over the years and can’t recommend him highly enough. It is one of the best things I have done and suggest you jump at the chance should you have it.
Jason Hogan – Pirtek Malaga
Business Owner
“profitability and cash flow increased greatly and I was able to cut my work week down from 6, to only 4 days per week.”
I had a good business with a good team when I first met George and was looking to improve on it and make myself a better leader.
George provided me with a new way of looking at my business, my team and most importantly myself.
I am now goal orientated and focus on continual improvement in all aspects of my life.
My business is very heavily reliant on the mining sector, and while working with George, profitability and cash flow increased greatly and I was able to cut my work week down from 6, to only 4 days per week.
Now that the mining sector as a whole has slowed down, my business is one of the few
in the industry that has remained consistent.
I am a much better leader and business person now and have empowered key team members to step up into management roles, creating more opportunity for them and more time for me to focus on the future of the business rather than the day to day running.
I have seen business owners hesitate at the prospect of using a Coach to improve themselves and their business because of the cost involved. To that I say, treat it as an investment and working with George is one of the best you can make.
Nigel Couch – Pirtek Bendigo
Business Owner
“I now have a business that is still doing well, but runs very efficiently without constant and never ending input from me, I also now have a great team that are able to step up and perform at high levels.”
I was very skeptical when I first met George, as I had never done any coaching or personal development before and had seen other “consultant types,” promise the world and deliver very little.
However, his company at the time was recommended via my franchise group. He was the Head Coach there, had personally had tremendous success with some of the other centres in the group and I needed help too.
At the time, I was working extremely long hours, and while the business was doing well, it was only doing well because of my personal efforts. I was forever chasing customers, fulfilling orders and had team members that would constantly create more problems. This had well and truly started taking a toll on me physically, mentally and on my family too.
Something needed to change because I could not go on like this.
Being a franchise, we had access to a lot of systems and processes, we just weren’t fully utilising them.
The aim therefore, was to get my time back and to lift the overall performance of the company. George helped me focus on and improve all areas of my business as well as my management and leadership abilities.
I now have a business that is still doing well, but runs very efficiently without constant and never ending input from me, I also now have a great team that are able to step up and perform at high levels.
George helped me with a new way of looking at life and business in general. I now am very goal and outcome orientated and focus on personal improvement and development.
While the industry has slowed down drastically, my business continues to perform consistently. I could focus on growing it further, but I am much more interested in spending my new found time with my young family and living a good quality life.
Who Is George Zenon?
George Zenon is a multiple award winning Business Coach and Best Selling Author.
Over the last 20 years, he has directly helped 489 (and counting) business owners across 34 industries add an estimated $564 Million in new revenue, as well as improve all areas of business performance.
George has owned multiple businesses of his own – utilising the same strategies and frameworks he does with clients. These include several current and successful ventures in retail, training, professional services, sales and marketing and hospitality.
He has written two best selling business books. The recently published “Small Changes Huge Results – How Successful Businesses Grow, Scale And Thrive” launched to Best-Seller status nationally and abroad, while his previous title “Bold Brave Business – Strategies to Amplify Your Profit, Scale and Growth” became a best-seller within 7 days of launching in the USA, Canada, UK, Australia and Germany.
George also strongly believes in creating opportunity for others who are less fortunate. In early 2016 he helped launch “KIK Innovation”, a social venture that arms “at risk and disadvantaged youth” with the relevant training, education and ongoing support to start and run a successful business. The venture has attracted a multitude of National partners and secured government accreditation as well as funding. It has gone on to spawn multiple businesses and changed the lives of numerous young people.
